These core values define the collective qualities of our team and inherently represent the foundation for our Association.

Our dedication is matched only by the steadfast support we provide to those behind the care at Skilled Nursing Facilities and Post-acute Centers in North Carolina.  With ever-evolving challenges and regulatory hurdles, the goal line is always moving, but our purpose has never changed. We fulfill it each and every day by working towards the great vision our founders had; to provide consistent high-quality care throughout North Carolina.

Our leadership continues to make progress by providing the members of our Association with educational events, resourceful reimbursement navigation, quality improvement programs, and the legislative advocacy needed to make a lasting positive impact in the lives of their residents and the quality care that they deserve.

Samuel B. Clark, CPA

Vice President of Finance
Phone Extension 206

Sam is primarily responsible for issues related to reimbursement of nursing facility services. In addition to acting as an information resource on matters pertaining to reimbursement, Sam is also the staff contact for the Health Insurance Portability and Accountability Act (HIPAA), Certificate of Need and Life Safety Code.


Eric J. Kivisto, MSW

Director of Policy Development
Phone Extension 207

Eric is primarily responsible for the various projects that provide members with information, resources, and direction as to how best to access various Quality Improvement Programs. In addition to acting as a resource on Quality Improvement matters, Eric is the staff contact for questions related to CMS’s Five Star Ranking System, AHCA LTC Trend Tracker and Quality Award Program, and Criminal Background Check requirements.

Karen Lennon

Vice President of Education and Member Services
Phone Extension 204

Karen is responsible for the selection, planning and presentation of NCHCFA’s Annual Convention & Expo, Summer Symposium, Financial Summit, ongoing educational seminars (in-person and virtually) held at various times throughout the year, and other special events and meetings. She oversees the membership database, online membership directory and coordinates new member recruitment.  She assists members daily with questions/concerns/information needed.

Karen is a contributing editor to the association’s weekly newsletter, UPDATE and is also responsible for the accounts receivable and accounts payable operations for the Association.  She is the staff liaison to the Education and Programs Committee and the Associate Advisory Committee.

Amy Page

Director of Marketing and Communications
Phone Extension 208

Amy oversees all marketing and communication efforts for the NCHCFA.  Amy ensures the Association is executing strategic, comprehensive marketing efforts that supports the growth and health of the organization. She manages the Association website, social media, digital marketing initiatives, and member engagement efforts. In addition, Amy is responsible for the NCHCFA/PAC fundraising campaigns and grassroots activities which includes the planning and execution of the NCHCFA/PAC Annual Autumn Classic.

Adam Sholar

President and CEO
Phone Extension 205

Adam is the chief executive officer, responsible to the Board of Directors for the effective conduct of the affairs of the Association. He advances the Association’s goals, objectives, and policies and apprises members of issues affecting them. He is responsible for the effective use of the physical and financial resources of the Association, and he represents the Association before governmental bodies, as well as allied groups and constituencies.

Robyn Welch

Administrative Coordinator
Phone Extension 200

Robyn is responsible for answering all incoming calls and greeting visitors. She provides administrative support to the staff and specifically to Education and Membership Services, processing all seminar registrations, confirmations, and CEU forms.

Polly G. Welsh, RN-BC, MPH

Executive Vice President
Phone Extension 203

Polly focuses on long term care policy, regulation, and quality issues, serving on many advisory committees, task forces and other government policy collaboratives with the Division of Health Service Regulation, the Division of Medical Assistance, and the Division of Aging, within the Department of Health and Human Services. Polly conducts statewide, as well as national, educational sessions on leadership, quality, and regulatory issues.

Sarah Williams

Marketing and Events Coordinator
Phone Extension 214

Sarah supports NCHCFA marketing and communication efforts by coordinating the Association’s corporate and industry marketing, branding, digital media, member communications, website maintenance, and community outreach efforts. Sarah serves as the editor of the membership newsletter, Update Weekly.  Sarah also assists with the planning and execution of in-person and virtual events, including the Annual Convention & Expo, Summer Symposium, Financial Summit, and the NCHCFA/PAC Annual Autumn Classic.