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Rebuilding Census in Nursing Homes - Webinar

4/28/202110am11:30am

COVID-19 delivered a severe blow to healthcare delivery – especially at skilled nursing facilities. A recent national survey revealed that many family healthcare decision makers have lost confidence in the ability of nursing homes to provide quality care safely for their loved ones. In fact, a majority say they prefer to care for their loved ones at home if they have that choice. This session will share research that defines the mental, emotional and practical barriers families are experiencing with recommendations for how providers can overcome those obstacles. Discussions will also address concerns of referrers and how to strengthen relationships with them by evolving from a transactional mindset to becoming an indispensable partner in the continuum of care. Lastly, this session will apply this information to help participants build several essential elements to fuel their marketing and business development efforts going forward.

Objectives

o Understand and overcome resident/patient and family concerns

o Strengthen referrer relationships

o Build essential elements for business development and marketing

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Presented by:

Stan Massey, Lead Consultant & Chief Branding Officer

Stan Massey, BA, is lead consultant for Transcend Strategy Group. For the past 18 years, Stan has been developing effective communication strategies, creative concepts and attention-grabbing campaigns to successfully build brands for providers of home-based care. Guided by research, Stan skillfully crafts strategic marketing plans and messages that speak to their target audiences and yield exceptional results — helping to increase referrals, elevate quality, improve the patient experience and ultimately boost revenue. Stan has worked on improving internal communications as well as crafting marketing strategies and campaigns for more than 40 home-based care organizations, coast to coast. Stan has been invited to serve as a keynote speaker or session speaker at more than 30 state hospice conferences and multiple national conferences.

Mardy Maki, BA, Chief Strategist

Mardy Maki, BA, is Chief Strategist for Transcend Strategy Group. Mardy brings clear thinking, focus and insights to organizations with the ambition to grow. She draws from branding experience for Fortune 500 companies and more than 20 years of healthcare strategy work for acute care organizations. Mardy has led growth initiatives in the complex, highly competitive healthcare industry to combat razor-thin margins. Her strategies led independent practices to regional multi-billion-dollar organizations to gain market share from their competitors and reinvest in product and service innovations. Mardy thrives on inspiring and framing what’s next and bringing her acute care experience to help home-based care providers increase referrals, elevate quality and improve the patient experience.

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CEU Information

NC Nursing Home Administrators can earn up to 1.5 hours of continuing education. The North Carolina Health Care Facilities Association is a Registered Sponsor of continuing education with the NC State Board of Examiners for Nursing Home Administrators. Comments regarding the Registered Sponsor Course may be addressed to: NCBENHA, 3733 National Drive, Suite 110, Raleigh, NC 27612.

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